Facebook ads are paid posts that businesses can use to promote their products or services to Facebook users. They can appear in various formats, such as images, videos, or carousels, and can be placed throughout the app, including in users’ feeds, Stories, Messenger, and Marketplace.
Facebook ads can be targeted to users based on a variety of factors, including their demographics, location, interests, profile information, and online activity. Businesses can also create custom audiences using targeting options, such as remarketing lists based on social or website visits, or Lookalike Audiences, which are Facebook users similar to the business’s current users.
Facebook ads can be used for a variety of purposes, such as lead generation, brand awareness, and direct sales. Businesses can create and run campaigns using Facebook’s self-serve tools and track their performance with reports.
Facebook doesn’t offer free advertising campaigns through its Ads Manager, but businesses can run free ads on other parts of the platform, such as groups, Marketplace, and shops. In 2022, the average cost per mile (CPM) for Facebook ads was around $14, and the average cost per like was around $1.
